Celebrity perfumes are high on demand these days. That is why celebrities are in a mad frenzy to capture the fragrance market. Heartthrobs like, Beyonce, Britney Spears and Jessica Simpson all trod the same path and celebrities around the world just follow them. Billionaire Donald Trump is about to launch his range of perfumes very soon. The collection will be named after his own name that is "Donald Trump: The Fragrance". Reality-show star Paris Hilton's namesake fragrance will also hit the market soon. The teenaged tennis sensation Maria Sharapova is also about to launch her range of perfumes. According to the market analysts only the names of the celebrities act as catalyst to boost the sale of perfumes.
Celebrity perfumes attract people's attention quite easily. Celebrity perfumes can easily entice those people to buy perfumes who don't wear it otherwise. Marketing of perfume isn't only a publicity stunt. The stars find this to be the most convenient means to remain in people's mind even after they cease to be a celebrity. According to the marketing experts the fragrance industry is drooping down day by day. Celebrity endorsement can give it a vital lift. Celebrities are famous in the nook and corner of the world. Moreover they are loved so much by people that people are ready to get the product launched or used by the celebrities, by any means. So celebrity endorsement is a great idea for selling expensive perfumes easily.
The battle is not only on the red carpets of the Kodak studio any more. More and more celebrities are vying with each other to reign the fragrance market . Celebrity perfumes have a high level of credibility. Skin irritation can be a problem with low quality perfumes. The celebrity perfumes are usually clinically tested and therefore, safe for the skin.